The RIDE Framework

A simple, four-step approach to building better ways of working

What Is the RIDE Framework?

RIDE stands for Reflect, Ideate, Design, Experiment—a simple, team-first approach to building better ways of working.

Born out of real-world experience coaching teams, leading culture change, and a need to simplify the complex, RIDE helps teams move from friction to flow by running small, safe-to-try experiments that unlock immediate impact and sustainable change.

The RIDE Framework is a practical, team-led process for improving the way your team works—together. Whether it’s how you meet, make decisions, collaborate, innovate, strategize, prioritize, communicate, etc., RIDE helps teams pause, align, and move forward with intention.

Each phase of RIDE guides your team through a shift in how you show up and work together:

  • Reflect: Surface tensions, patterns, and what's getting in the way

  • Ideate: Generate practical, low-risk ideas worth testing

  • Design: Choose one experiment and define the conditions for success

  • Experiment: Try it, learn, and adapt, together

No buzzwords. No bureaucracy. Just a repeatable rhythm teams can use anytime things feel stuck or a shift is needed.

One experiment can change everything.

Let’s RIDE.

Circular process diagram with sections labeled: Reflect, Ideate, Design, Experiment.